Experiment Prioritization (ICE)
Score marketing experiments on Impact, Confidence, and Ease — with test designs and kill criteria.
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I have the following marketing experiment ideas and need help prioritizing them using an ICE framework (Impact, Confidence, Ease, each scored 1-10). Experiments: {{experiments}} For each experiment, score it on: Impact (potential revenue or growth impact if it works), Confidence (how sure we are it will work based on data or precedent), and Ease (how quickly and cheaply we can run it). Provide the ICE score, a ranked priority list, a recommended test design for the top 3 (hypothesis, success metric, minimum sample size, test duration), and a suggested "kill criteria" for when to stop an experiment that is not working.