Most marketing output from AI sounds like AI: "In today's fast-paced digital landscape..." The prompts below are built to avoid that — each one forces specifics, constraints, or a point of view. Copy them into ChatGPT, Claude, or Gemini and fill in the brackets.

Strategy and positioning

1. The positioning statement drill.

My product: [product]. My customer: [customer]. Interview me one question at a time until you can write a positioning statement in this format: "For [customer] who [need], [product] is the [category] that [key benefit], unlike [alternative]."

2. Competitor teardown.

Here's a competitor's homepage copy: [paste]. Reverse-engineer their positioning: who they're targeting, what they promise, what they deliberately ignore. Then list 3 angles they've left open for me.

3. The objection map.

My product is [product], price [price]. List the top 10 reasons a [customer type] would NOT buy. Rank by how common the objection is. I'll use this to write my FAQ and ad copy.

4. Offer sharpening.

Here's my current offer: [offer]. Rewrite it 3 ways: (1) leading with the outcome, (2) leading with the pain, (3) leading with the mechanism. Tell me which is strongest for a cold audience and why.

SEO and content

5. The content brief. Our SEO Content Brief prompt generates a full brief — outline, search intent, entities to cover — for any keyword. The manual core:

I'm writing a blog post targeting the keyword "[keyword]". Describe the search intent (informational/comparison/transactional), the questions searchers actually have, the subtopics a complete answer must cover, and what the current first-page results are probably missing.

6. Title generation with constraints. The SEO Blog Title Generator prompt produces titles engineered for clicks without clickbait. Or:

Generate 15 titles for a post about [topic]. Rules: under 60 characters, no clickbait, at least 5 must include a number, at least 5 must target a question-style search.

7. The outline that avoids fluff.

Outline a post on [topic]. For each section, write the one sentence a reader must learn — if a section has no such sentence, cut it. No "introduction to the topic" sections.

8. Existing content refresh.

Here's my old post: [paste]. What's outdated, what's missing versus what ranks today, and what are the 3 highest-impact edits? Prioritize by traffic impact.

9. Internal linking plan.

Here are my post titles: [list]. Suggest 10 internal link pairs (from → to, with anchor text) that would help search engines understand my topic clusters.

Social media

10. Scroll-stopping hooks. The first line does 90% of the work. Our Scroll-Stopping Headlines prompt generates hooks ranked by pattern type — or ask directly:

Give me 10 first lines for a post about [topic]. Mix these patterns: contrarian take, specific number, confession, unexpected comparison, and direct callout of my target reader. No hashtags, no emojis, no "In today's world."

11. The content calendar. The Social Media Content Calendar prompt builds a week of posts from one theme. Manual version:

Build me a 7-day content calendar for [platform] about [theme]. For each day: the angle, the hook, the format (story/list/how-to/opinion), and the CTA. Vary the formats — no two consecutive days the same.

12. Repurposing engine.

Turn this long-form content into: 3 tweets, 1 LinkedIn post, 1 Instagram caption, and 1 short-video script. Keep my voice — here's a sample of my writing: [sample]. Content: [content]

13. Comment-section replies.

Here's a comment on my post: [comment]. Draft 3 replies: one warm, one that adds new information, one that turns it into a conversation. Under 40 words each.

14. The trend filter.

This trend is going around: [trend]. My brand is [brand] and my audience is [audience]. Should I join it? Give me a yes/no with reasoning, and if yes, an angle that isn't a copy of what everyone else posted.

Email marketing

15. Cold email that gets replies. Generic cold email is dead on arrival. Our Cold Email That Gets Replies prompt builds one around the recipient's world instead of yours. The principle:

Write a cold email to [recipient type] offering [product]. Rules: under 90 words, first line must be about them not me, one specific proof point, no "I hope this email finds you well," CTA must be a yes/no question.

16. Welcome sequence.

Design a 5-email welcome sequence for new subscribers to [newsletter/product]. For each email: goal, subject line, core message, and CTA. Email 1 delivers value only — no selling until email 3.

17. The win-back email.

Write a win-back email to subscribers who haven't opened in 60 days. Tone: honest, zero guilt-tripping. Give them one clear reason to stay and one-click way to leave.

18. Subject line A/B set.

Here's my email: [paste]. Give me 8 subject lines: 3 curiosity-driven, 3 benefit-driven, 2 that name a specific number or timeframe. Under 45 characters each.

Copywriting

19. The persuasion rewrite. Paste weak copy into our Rewrite Weak Copy to Be Persuasive prompt. It rewrites for specifics, outcomes, and objection-handling — the three things generic copy lacks.

20. Benefit laddering.

My feature is [feature]. Keep asking "so what?" until you reach the emotional payoff, then write a benefit statement at each level of the ladder.

21. Landing page skeleton.

Build a landing page structure for [product] targeting [audience]: hero headline + subhead, 3 benefit blocks with proof, objection-handling section, and a single CTA. Write the actual copy, not placeholders.

22. The voice clone.

Here are 3 samples of my writing: [samples]. Extract my voice: sentence length habits, vocabulary, punctuation style, humor level. Then write a [new piece] in exactly that voice about [topic].

23. Product descriptions that sell. Our Product Description Generator prompt turns features into customer-facing benefits with sensory detail.

Analytics and optimization

24. The metrics triage.

Here are my marketing metrics: [paste metrics]. What's working, what's broken, and what ONE thing should I fix first? Justify with the numbers.

25. A/B test design.

I want to test [change] on [page/ad/email]. Define the hypothesis, primary metric, minimum runtime, and what result would make me stop the test early.

26. Funnel leak finder.

Here's my funnel: [stages with conversion rates]. Where's the biggest leak relative to benchmark? Give me 3 hypotheses for the cause and how I'd test each.

27. Customer interview script.

I'm interviewing a customer who [outcome]. Write 8 questions that get specific stories — not opinions. Ban the words "generally" and "usually" from their answers by asking about specific moments.

Planning

28. The 90-day marketing plan.

Build a 90-day marketing plan for [business] with a [budget] budget. One primary channel, one experimental channel. Weekly milestones. Tell me what NOT to do — the distractions that would eat my time.

29. Campaign post-mortem.

Here's my campaign: goal, what I did, results: [details]. Run a post-mortem: what worked, what flopped, what I'd repeat, what I'd never do again, and the one experiment to try next.

30. The "one metric that matters" call.

My business is [business] and my goal this quarter is [goal]. Of all possible marketing metrics, which single metric should I obsess over, and what are the 3 levers that move it?

How to use these well

Three rules apply to every prompt above:

  1. Fill the brackets with specifics. "Small business owners in Austin who run HVAC companies" beats "small business owners" every time. Specificity in, specificity out.
  2. Ask for options, then choose. Marketers are choosers. Generate 10, pick 2, refine 1.
  3. Feed it your voice. Any prompt gets better with a writing sample attached. AI defaults to average; your samples pull it toward you.

Want these as ready-to-fill templates with variables? Browse the full Marketing prompt collection in the Promptigo library.